Icyorezo cyahinduye cyane uburyo abaturage ba Mexico bajya guhaha. Ndetse ntibakunda guhaha kumurongo, ariko, mugihe amaduka afunze, Abanyamegizike batangira kugerageza no kwishimira guhaha kumurongo no kugemura murugo.
Mbere yo gufungwa gukomeye kubera COVID-19, ubucuruzi bwa e-Mexico bwo muri Mexico bwari bwarazamutse cyane, hamwe n’ikigereranyo cyiyongera cyane mu bucuruzi bwa e-bucuruzi ku isi. Nk’uko Statista ikomeza ivuga, mu 2020 abagera kuri 50% b'Abanyamegizike baguze ku rubuga rwa interineti, kandi muri iki cyorezo, umubare w'Abanyamegizike bagura kuri interineti waturitse kandi biteganijwe ko uzagera kuri 78% mu 2025.
Guhahira kwambukiranya imipaka nigice cyingenzi ku isoko rya e-ubucuruzi ryo muri Mexico, aho abagera kuri 68 ku ijana b’abaguzi ba e-Mexico bagura ku mbuga mpuzamahanga, bagera kuri 25% by’ibicuruzwa byose. Nk’uko ubushakashatsi bwakozwe na McKinsey Consultancy bubitangaza, 35 ku ijana by'abaguzi biteze ko iki cyorezo kizagenda neza kugeza byibuze igice cya kabiri cya 2021, kandi bazakomeza guhaha kuri interineti kugeza icyorezo kirangiye. Abandi bemeza ko na nyuma y’iki cyorezo, bazahitamo guhaha kuri interineti kuko bimaze kuba igice cyubuzima bwabo. Biravugwa ko ibikoresho byo mu rugo bimaze kwibandwaho cyane no guhaha kuri interineti muri Mexico, aho abaguzi bagera kuri 60 ku ijana bagura ibikoresho byo mu rugo, nka matelas, sofa n'ibikoresho byo mu gikoni. Imbere y'icyorezo gikomeje gukwirakwira, imigendekere y'urugo izakomeza.
Byongeye kandi, kwamamara kwimbuga nkoranyambaga nabyo byazanye amahirwe yo guteza imbere ubucuruzi bwa e-bucuruzi muri Mexico, kuko abaguzi benshi bakanda ku mbuga za interineti bakoresheje imbuga nkoranyambaga. Abenegihugu ba Mexico bamara amasaha ane kumunsi kurubuga rusange, hamwe na Facebook, Pinterest, Twitter nabandi bazwi cyane muri iki gihugu.
Inzitizi nyamukuru kuri e-ubucuruzi muri Mexico ni ubwishyu n’ibikoresho, kubera ko Abanyamegizike 47% bonyine bafite konti za banki kandi Abanyamegizike bahangayikishijwe cyane n’umutekano wa konti. Kubijyanye na logistique, nubwo isosiyete ikora ibikoresho muri iki gihe ifite gahunda yo gukwirakwiza ikuze, ariko ubutaka bwa Mexico burihariye, kugirango tugere ku “kilometero yanyuma”, hagomba gushyirwaho sitasiyo nyinshi.
Ariko ibibazo byabangamiye ubucuruzi bwa e-bucuruzi muri Mexico birakemurwa, kandi umubare munini w’igihugu ushobora gukoresha e-ubucuruzi butuma abagurisha bifuza kugerageza. Turashobora guhanura ko hamwe nugaragara “inyanja nshya yubururu”, ubutaka bwa e-ubucuruzi bwisi buzakomeza kwaguka.
Igihe cyo kohereza: Gicurasi-26-2021